Before you start a business, you are urged to do “market research” for lengthy periods of time before you start, but the truth is that most of the biggest game changers in history inventing new products NEVER did this.The iPhone was dismissed as a pointless exercise and not needed by the very companies who had a chance to do it but thought it a pointless exercise.These were the Blackberry (who remembers that), Nokia phones (I had a few of these) were essentially wiped out as well as Motorola, huge market shares were gone quickly by people suddenly craving something they didn’t even know they would want.The fax machine was never produced by an American company despite having numerous chances to do so, because they thought it would never be needed, and was only made abroad after other companies seized the opportunities despite “sensible” advice to do otherwise, and all the money went abroad too.The point here is if you ask too many people’s opinion, you probably would end up doing NOTHING, until someone else has a go at makes a success of it.We had PLENTY of opinions when doing/designing our outside sports facility, and to me many of them I respected as people, but their ideas I know wouldn’t work for us. I was told to get those MUGA lines for our sports court for example, to me they make me PUKE!!! Too many lines in a sickening multi coloured way that hardly anyone understands if they are honest, let’s keep it simple and it works for that exact reason, “market research” wasn’t going to persuade me of that, let’s get what we need to make it happen by relentless hard work and teaching great classes on it with endless options and opportunities-THAT beats market research every time and if you have the same mindset to DISRUPT the status quo and the way “things have always been done”, I STRONGLY STAND UP AND APPLAUD YOU LOUDLY!Never let anyone else talk you into something that SUITS THEM instead of what you know in your heart will work. Your passion, hard work and your never ending ability to FIND A WAY will MAKE IT WORK.I have many messages off you doing college courses, wondering whether it is worth keeping at it. I always advise STAY the course as long as you want to be in that line of work, no course is easy, the best ones are killers at times, BUT you will be benefitting IMMENSELY if you stick with it and can make a big impact in the community and society with it.I love so many of you have become nurses, carers, teachers, launched your own business, find NEW careers after covid took it away, I am genuinely THRILLED for you and you do tremendous jobs.There will have been times when so many people advised you to quit, and often because those people who didn’t support you are the ones who didn’t have your grit, determination, and energy to get through all the bad times too.Your workouts in between will be your energy source, your stress busters, your clear your head moments, your source of inspiration, your motivation to eat well to fuel great thinking, and hanging out with like minded people with all sorts of different ambitions and positivity will have been a massive help along the away, as well as developing the cast iron discipline you needed to get stuff DONE full stop.To ALL of you who continue to GO AGAINST THE GRAIN, and upset the applecart, prove everyone wrong, and do the things some people say you cannot do, WE FIRE YOU A 21 GUN SALUTE with massive cannons!!!! TAKE A BOW!!
