We are in the 4th quarter of the year, and to win it, you must do whatever it takes. The 4th quarter is when your character is tested, will you quit, will you slow up and let everyone past you after all your hard work, or will you dig deep and show the resilience needed.
My favourite team the San Francisco 49ers were coasting in the last Super Bowl against the Kansas City chiefs, and I was heartbroken to see in the 4th quarter, the Chiefs found a way, had a “whatever it takes attitude”, to overtake and beat the 49ers when it mattered most despite being 10 points down.
We had a whatever it takes attitude when we started back the gym for outside classes to start with. We knew we had to make it work, we had to pull out the stops, we had to create different classes every single day, and we knew that if we threw everything at our members and left nothing in the tank at the end of every day, we knew we were well on course for outstanding results, you get great results and serve people well and your business has a great chance of surviving anything.
Now we know we are very much in the 4th quarter of the year, doubt, fear, anxiety are building fast again, many are literally living every day in fear, but I knew we had to encourage everyone to run at their fears, motivate everyone to smashes anxiety through their workouts, and drill so much self-belief into everyone that doubt would be finally extinguished, as long as they concentrated on the daily things they CAN control.
The weather is getting colder, darker and wetter, the 4th quarter of the year is throwing everything at you as if it wants you to fail.
Your attitude though will be everything, we only find out what our true resilience level is when adversity looms large, we show our true character when we are knocked down and not too many people bet on us getting back up.
So many of you were knocked down during lockdown, the simple things like feeling good everyday went away, having good mental health took a bashing, and through a lack of activity, I know so many of you have enormous pain in your body because inactivity became a normal part of life for you, and worst of all, you became USED to it.
You have every opportunity to finish your year on a massive high, the stakes are high but the more ACTIVE you are, the better you EAT, and the less daily news doom and gloom you let into your brain the better, in fact it will the exact formula you need to winning the 4th quarter of this year when it’s so important to do it, for your family, and those closest to you, but most of all for YOURSELF.
