Wednesday, 14th November

Not appreciating how far you have come is a surprising trait amongst many individuals I deal with.

This is the due to the negative kind of mental conditioning that weight loss clubs have given many of us in the past.

For example, if an individual who has been training for 4-6 months, and they are not a tiny person in terms of waist size, then I would consider 4-8 inches off their waist as a totally conservative estimate.
Some people achieve even more but I’m trying to offer you the least/bare minimum I see individuals achieving in this time frame.

So if during this time they training consistently, eat pretty well most of the time and don’t overdo it on alcohol, you would assume that most people would be happy with this kind of impressive progress?

The problem I often see with those who have gone to weight loss clubs for years is that they still rely on the scale as their true measure of progress, and this is where the negative thinking and problems start.

So if I give you an example of someone I have trained for one year, and has lost 12 inches off their waist, you would have to accept that this is a truly inspiring and wonderful achievement!!!

Then what would you say if that same individual was still a little bit unhappy because they had only lost “15-20 pounds off the scale”, and why wasn’t it 3 stone because she had come down 4 dress sizes and 10 per cent body fat after all, and she had lost 3-4 stone in the past!!!

This is an example of not accepting the scientific approach to weight/fat loss, despite the fact that the same individual was looking incredibly better right now than she had EVER LOOKED, and especially better now than when she lost 3 stone because she was now toned, had a lot more energy and her waist and hip size now allowed her to fit into clothes she had never been able to even think about wearing before.

Its time to throw out those negative images and heresay given to you by these dubious weight loss clubs, and use the latest science to get your fat loss plan correct. Don’t put up with false claims of these clubs, and weight loss plans that are according to every single study over the last few years, to not only put the weight back on, but another 5% on top!!!

The science is here, if I were you I would use it wisely and not waste a penny more of your money!!!

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