Here’s a crucial move I made in my career and it paid off in all sorts of ways.
I was personal training 7 days a week still, and I had to take the gym over from my father as he began the strong signs of dementia.
I knew I had to spend more time in the gym. The business of personal training had been very strong for many years but I knew I had to make some time up if I was to continue to make an impact of building the gym up, as I was already working mega-hours.
I could have taken the easier route of doing one one to one in people’s homes, and done that forever but the gym and the wider population was calling, and I was fed up of stories of people dong it wrong.
I worked out the “essential” clients I had train each week, by that I mean not necessarily the richest, but the most dedicated, the ones I loved spending time with and the ones who brought a lot of positive energy.
The ones that really needed me, and the ones who wanted to keep on learning and never missed a session no matter how busy they were.
So even though it was tough as I had been training many of these people for 20 years and knew them very well, I had to make clean break first from those who I thought weren’t as committed, those who constantly missed sessions for whatever reason, and weren’t as really into it as I was.
As the gym got a lot busier, I had to let go people very dear to me, as our training times clashed terribly with the busiest times of the gym, and I couldn’t hold back the growth any more. It was enormously tough for me emotionally but I had to do it.
I could have stayed in the one to one business only forever, but I had the opportunity for a much bigger impact and it was calling me big time.
I had a deeper mission, and nothing was going to stop me helping as many people as I could.
This allowed me to free up some hours, to meet people in burry port and surrounding area who wanted my coaching to do great things at our gym you see today for only £30 a month (price been held for 9 years) and get coached every session.
I was ready to give them everything. These people responded incredibly well and out gym grew slowly to begin with, but it grew REALLY quickly once the results came in thick and fast, and NEVER stopped.
To cut a very long story short, I continued to cut my one on one training in HOMES to the point where I only do it early Tuesday and Thursday mornings, with people who are very good friends and still me everything.
That’s the criteria I like to have at the gym. I still give everything but its always best if we have a two way energy exchange, where the person i’m training is willing to give everything too. It’s called mutual respect.
If you are willing to give that commitment, have a great attitude, are willing to learn, then I know we can achieve incredible things without a shadow of a doubt.
