Here’s my deep strategy that we apply to everything at the gym. This is why our culture works.
When Daniel Smith started his class years ago, I told him that I don’t care how many is there, just give it your best and it will grow. In fact, the smaller the class sometimes, the better it is for the member as they get great attention and an even better workout. The class came on leaps and bounds to become great full of warriors.
I said the same to Emma Williams who put on a great class tonight that has come so far. I told her you will have great numbers one week, then life gets in the way for some and some weeks won’t be so good, but give them everything every time and you will build a great foundation. Anyone who saw the incredible people there tonight would have been deeply inspired, and what they achieved.
Our gym, our members AND it’s culture get stronger every time we try to keep over-delivering for our members. We need to keep doing better and through our passion, we know we can keep delivering very strongly indeed.
I said exactly the same to Jamie Hawkins and Lee Stone for their kids classes. I said we are in this for the long term, and we need to develop our future generation who are so vital for our community. The impact of their classes has been revolutionary for children’s fitness.
We are completely focused with doing the right things time after time. We know that if you keep going good things then GREAT things will develop.
The teachers we have just spoken about are of great character and promote our culture. They share our values and we know their teachings over the long term will have a massive impact on all of those they train.
It’s a simple easy strategy to wake up to every day, where we throw everything at you and you end up not only much fitter, but so much more self-belief, positivity and an ambition for you future you may have not had before.
