According to the media today, the average length of a diet and exercise programme after christmas is now down to just one month!!!
This is sad statistic and everyone should be alarmed about it.
Reasons for quitting an exercise programme include losing interest in what they were doing, too cold to train, too wet to train and a general feeling it was a waste of time.
To me, i can actually sympathise with people who feel like this, because the exercise part is presented by most establishments IS BORING!!!
To me, if you are a big gym and presenting a programme, how do you expect your members to enjoy something that the other 3000 members are doing (apparently it takes 3000 members for these gyms to break even after taking into account rent, equipment etc!). General, boring, re-hashing of the same rubbish DOES NOT WORK and is not EXCITING for pretty much anyone with a brain!!! This is why most if not all of the big gyms (you can read the business pages in any newspaper every day to see how badly they are doing), DO NOT retain most of their members.
This is why you see their adverts outside or inside supermarkets all the time, 18 year olds selling you direct debits outside shops with no interest if you improve or not, all they want is your money.
So this is why according to the media today, peope lose interest and are about to quit or will quit by thursday at the latest.
The same goes for diet clubs, channel 4 did a big expose on weight watchers last night, and there is great alarm at the amount people spend on the diets over the years! Glad to see the authorities are finally catching up with these people who have cheated people out of their hard earned money over the years!!
My mission is to help people out, put them on the right path and retain individuals for years, and not just month on a contract you cannot get out of!!! You retain people by getting constant results, and this is what we should all strive for by making innovative and inventive programmes for everybody!!!
