When the Christmas message gets lost
The tables of food you see in christmas adverts I have never seen in any house I have ever been in, and I have trained very wealthy people, and I have trained a LOT of people yet still have never seen that over-indulgence in food.
It’s making a lot of people feel inadequate because the parent cant afford all of that food, it’s making the child feel poor because they haven’t got huge quantities of everything in all the christmas adverts, they don’t know how unrealistic that is.
As we get older, and we see the full impact of christmas, it’s hard not to be cynical of the marketing effort alone, and the way it really makes people feel.
Then fast forward to the end of the month, look at the coop’s in Burry Port to Mumbles, it’s funny they have massive adverts in the window for cold and flu remedies in abundance, they know you will get sick from eating so much rubbish most of December, drinking more than usual and not moving so much, so the pharmaceutical companies become happier because they know their products will be in very high demand.
Then the debt management and banks to well after christmas as they get more requests for loans to cover the cost of christmas, plus banks and solicitors do well late January when they get more requests for the implications of divorce, and this reaches it’s peak from jan 15th to 31st January apparently.
This is not a all doom and gloom message though
It’s not all bad news though, I see more people depressed at this time of year than ever, due to christmas reminding them of bad times and many of them will want to join the gym as a way to overcome depressive thoughts.
When I actually tell them not to believe the marketing people and there is another way to feel better, the stories start to become way more positive.
I see more and more of you swapping ultra processed food for REAL food that is still in it’s original form, and it’s not only making your body healthier, it’s flushing out some toxic stuff from your mind too-it’s what you tell me.
I see more of you hitting the gym in December rather than throwing the towel in and accepting that putting on two stone is somehow a “good thing”, many of you who USED to be in poor health realise that being in a good health is NOW is nothing you should take for granted and you have worked so hard to turn it all around you won’t want to blow it all now, and you are celebrating the options/opportunities you have now in life, and well as the great gratitude now for the health you are in.
When life offers you two choices in December, there’s only one way to guarantee you lift your sprits, start feeling good about yourself again and it’s never going to be the “eat as much as you can” version, “spend as much as you can” version on stuff you never really needed in the first place.
It’s great to enjoy yourself but as long as you still eating well 80% of the time and still training at least 3 times a week, you know everything will stay in good order with your body and mind and you won’t succumb the endless lows after christmas in January which will only drag you down to a dark place you never want to be in, keep fighting and make December a great month all round.
