After all the stuff i have read on here, all the stuff i have asked people this week, all the “stuff” i tend to see in the media at times, i really think most people are READING too much into their health and fitness plans!!
I encourage the actual reading part of course, but what i don’t encourage is the too much reading and not enough action part!
How many people do you know will actually do things that they are not any good for themselves, not good for those around them and not good for the long term, and yet STILL do those things?!!
That got me to thinking about how most people are sucked into advertising campaigns and marketing drives of all kinds.
We can all remember gyms that came along in the area promising to literally “change your life”! It’s not really a great slogan when those gyms are gone within a few short years, that promise seems a little hollow now don’t you think? I never like to see anyone go through, but people i think forget that the actual product must be first-class before you ever brag about it so much.
There is always going to be next “big thing” but unfortunately, they last often about as long as fish and chip paper.
Longevity in any business is to be admired and has always fascinated me. There was a famous british business owner on the other day giving a television interview. He was asked how did he survive so long, and how did he keep his marketing campaign so successful and so fresh?
The reply startled his interviewer. He replied he survived so long by giving excellent customer service, far above any of his competitors who really didn’t want to know the customers once they purchased the product, and he spent 99% less money conveying that message!
His answer on the marketing campaign was this, he didn’t have any! His marketing was looking after the customer so well, that they felt they had to come back because they were treated so well, and it was a pleasure each time they went into any of his shops. How many of you feel that way about a business? And is that the reason you go back or stay away if the experience is negative?
He went on to say that his main competitor spent 25 million on advertising one year, they actually spent 200 thousand, yet the competitor went bust the following year, they had forgotten what customer care was all about. He never sold his product too cheap, a fair price for a good product he maintained, his competitor went bust trying to stack them too high, and sell them too cheap!!
This blog is about being consistent, about achieving longevity and giving consistently common sense advice that is likely to work time after time. You may see things change slightly over time, but the principles WILL NEVER CHANGE. I have upset people sometimes by sticking to them, and telling people like it is because i want what’s best for everyone, with no side effect, no catches and no false promises.
The good news is that most of those people i have told straight have told me down the line (maybe 6 weeks, 6 months or even 6 years) that the advice was actually sound and wish they did at the time, and their desire to do it the “easy way” had in fact been the long way, and had made them waste so much time in their life, as well as torture themselves mentally and physically by making the wrong choices, often on promises of these marketing people, who are only after your money. Just like the example i gave you on the successful business versus the marketing rubbish, anything you learn on here should last you for the rest of your life, as the answers i give are there to be shot at, or praised so i’m putting it all on the line here, and thank you for showing interest.
This blog is here to help, to encourage and put you straight on what works, what doesn’t and how you can improve your health for the rest of your life. I sense some slumber here the last couple of days, you can be sure i am going to fired up to get you out of it the next few days and weeks!! The advice i get from the posters is highly appreciated too, i take all of it onboard!
I appreciate everyone’s comments so keep them going!!! We all learn every day and thank you!